Media centre

Branding Is So Much More Than Visuals
23 Mar

When you ask most small to medium enterprises what branding is, the answers tend to centre around logos, colour palettes and websites. While those elements certainly matter, they are only the surface layer. Branding is your reputation. It is the perception people form about you based on every interaction they have with your business. It lives in the way your team communicates, how consistently you deliver, how you handle challenges and the experience clients receive from start to finish. In essence, your brand is the heartbeat of your organisation.  Read More…

The Value of Values
18 Mar

Have you ever stopped to consider why it is that so many companies have the same words listed as their values?  Or even why such things as “honesty,” “trust,” and “integrity” are claimed as values, when one would think them basic precepts for doing business and interacting with each other? Read More…

GET TO KNOW OUR EXPERTS - Tony Friday from Brainbox
16 Mar

Which quick tip does Tony Friday recommend to business owners... Read More…

How do you eat an ElephAInt?
3 Mar

“How do you eat an elephant?” The answer is of course “one bite at a time.” This metaphor provides a surprisingly relevant use case for AI in bidding. With many years as a bidding consultant, and having experimented with our own generative AI bidding platform since mid-2023, I’ve learnt that the most common mistake organisations make is trying to swallow the whole ElephAInt in one attempt. This usually results in indigestion, data spills, or wasted effort. So here’s an alternative menu. Read More…