Media centre

WA Leaders Podcast with Sue Papadoulis
16 Sep

In this episode of the WA Leaders Podcast, host Dr. Paula Smith sits down with Sue Papadoulis, former news editor, government communications advisor, and founder of Profile Media.

Sue shares her 20-year entrepreneurial journey from running national seminar programs like Publicity for Profit to building a thriving, fully remote PR agency powered by ex-journalists. She dives deep into how mid-sized businesses can elevate their digital reputation and leverage AI discoverability, the realities of transitioning to a scalable business model, and the power of flexible remote leadership.  Read More…

When Interest Rates Rise, Access to Credit Becomes a Strategy Issue
10 Sep

For many business owners, rising interest rates are felt first through higher repayments. The bigger issue often follows later: reduced access to credit when new funding is needed to support growth, acquisitions or working capital.

Lenders assess both serviceability and risk. As interest rates increase, debt repayments consume a greater share of cash flow, which can reduce borrowing capacity. A business that qualified for funding two years ago may not qualify for the same amount today, despite maintaining similar revenue and profitability. Read More…

Have you heard the phrase ‘”AI Slop”?
10 Sep

“AI Slop (also known as “slop”) def: low-quality, high-volume digital content (text, images, or videos) generated by AI, often, often created without effort, to fill social media.

The word “slop” was named ‘word of the year’ in 2025 by dictionary Merriam-Webster and the American Dialect Society.

If you haven’t yet heard about it, you have experienced it – on social media. In fact, according to research by AI company Kapwing, 20% of content shown to a freshly opened You Tube account is now low-quality AI video. Read More…

WA Leaders Podcast with Chris Cooper from The Strategy Segment
31 Aug

Why do so many growing businesses hit a plateau or worse, run out of cash even when sales are booming?
In this episode of the WA Leaders Podcast, host Charlie Gunningham sits down with Chris Cooper, founder of The Strategy Segment, to discuss a fresh way of looking at business fundamentals. Read More…