Media centre

The Most Valuable Person in the Room Might Never Become Your Client
Today

When you walk into a networking event, it’s easy to fall into the trap of sizing people up. “Could this person become my client?” If the answer appears to be no, many people politely end the conversation and move on in search of someone who looks more promising. That’s a mistake. One of the biggest mindset shifts you can make is this: don’t judge the value of a conversation by whether the person is a potential client. Judge it by whether they’re someone worth knowing.  Read More…

Contracts: Don’t assume the missing pieces will be filled in later
Today

When you’re running a business, it’s easy to focus on getting the deal done. A new customer, supplier, investor, business partner or landlord presents a contract, you skim through it, it looks reasonable, and everyone is keen to get started.

The problem is that many business owners make assumptions about what a contract must mean, or what the other party should do, without checking whether those obligations are actually written down. Read More…

Trying to Be Known for Everything? You Might Be Remembered for Nothing
5 Nov

Why niching your marketing could be the smartest move you make for business growth

You can have the best people, the strongest capabilities and an exceptional track record. But if your market can't clearly distinguish you from your competitors, you're leaving one of your biggest competitive advantages on the table.

Business leaders spend considerable time defining revenue targets, growth strategies and the opportunities they want to pursue. Yet one of the most important questions often gets overlooked: 

What does the market need to know us for to achieve those ambitions? Read More…

WA Leaders Podcast with Elizabeth Knight from the Fogarty Foundation
26 Oct

In this episode of the WA Leaders Podcast, host Charlie Gunningham sits down with Elizabeth Knight, CEO of the Fogarty Foundation and advisory board member of WA Leaders. Elizabeth shares her journey from receiving a UWA Fogarty Merit Scholarship to taking the helm of the foundation, where she drives social change through education, navigating AI in the classroom and empowering WA's next generation. Read More…