Media centre


In today’s business landscape, growing a strong personal brand and reputation is more important than ever – even more important than it used to be.


ation is more important than ever – even more important than it used to be. A dramatic example comes from Silicon Valley: former OpenAI CTO Mira Murati recently raised a staggering $2 billion for her six-month-old startup Thinking Machines Lab, at a valuation of $10 billion.  Here’s the kicker: 


Originally from South Africa, via New Zealand, Tracy tells us about the time she sold lollies from her backpack at school, and discovering her love of art. After degrees in art and graphic design, and jewellery making, she followed these passions - plus a spell as a cabin crew for JetStar - before establishing her own branding and design business during the height of the pandemic in July 2020.


Cyber threats are no longer just a problem for large tech companies or online retailers. Every business, regardless of size or industry, is now exposed. Yet many business owners still underestimate both the risks they face and the real value of cyber insurance.

Here are six things you may not know about cyber insurance, and why it might be the most important policy in your risk management toolkit.


Originally from New Zealand, Emma Burdett set up and now runs Perth-based brand and marketing company Huddle Up Creative. Her boundless energy and enthusiasm shines through in our chat.



Kindness is frequently cited in corporate values statements, yet remains underrepresented in performance metrics and executive dashboards. For business leaders seeking to build sustainable, high-performing organisations, the challenge lies in translating the concept of kindness from rhetoric into empirically measurable practice. This is not a soft initiative; it is a strategic lever—one that, when properly measured, can yield insight into organisational resilience, talent retention, and client satisfaction.


Congratulations to our Executive Members and Future Leaders on completing your initial Series.
We are excited to continue this journey with you in the Alumni Series and look forward to seeing the amazing things you'll achieve.


Michael Masterson from Intrinskia has some unique perspectives on what a company is actually worth. You won’t find it on the balance sheet. It has a lot to do with its “intrinsic assets”.


We explore key takeaways from the political arena that can be applied in business, from crafting a powerful message to leading with conviction.


The recent U.S. presidential election was a global event, closely followed by millions around the world. Regardless of where one stood politically, it offered countless insights into leadership, resilience, and unity. For business leaders, the election underscored how effectively bridging divides can create a stronger, more unified following—even in the face of differing perspectives.


Asset finance plays a critical role in business growth by enabling companies to acquire essential equipment, vehicles, or technology.
Purchasing new or even second-hand assets can put a severe dent in your working capital.  Asset Finance will cover these costs and maintain liquidity.

By Chris White | Whiteroom Finance 


There is no real need to go into lengthy explanations about the definition of a training budget and why we need one, but....

By Dr Paula Smith | WA Leaders Advisory Board


Innovation is a buzzword that is seemingly everywhere today.  

By Kent Matla | Chairperson - Australian Innovation Management Institute (AIMI)