Media centre

Your Personal Brand: Now Your Business’s Biggest Asset
8 Sep

In today’s business landscape, growing a strong personal brand and reputation is more important than ever – even more important than it used to be.


ation is more important than ever – even more important than it used to be. A dramatic example comes from Silicon Valley: former OpenAI CTO Mira Murati recently raised a staggering $2 billion for her six-month-old startup Thinking Machines Lab, at a valuation of $10 billion.  Here’s the kicker:  Read More…

Confident Speaking vs. Strategic Speaking: What’s the Difference? And why does it matter?
8 Sep

We’ve all heard the advice: “Just speak with confidence.” And yes, confidence matters. A confident speaker captures attention, commands the room, and makes people sit up a little straighter. But here’s the thing—confidence alone doesn’t guarantee impact.

That’s where strategic speaking comes in.

Let’s break it down. Read More…

WA Leaders Podcast with Tracy Fryer
3 Sep

Originally from South Africa, via New Zealand, Tracy tells us about the time she sold lollies from her backpack at school, and discovering her love of art. After degrees in art and graphic design, and jewellery making, she followed these passions - plus a spell as a cabin crew for JetStar - before establishing her own branding and design business during the height of the pandemic in July 2020. Read More…

WA Leaders Podcast with Michael Watts
12 Aug

Straight out of school Michael Watts went to work at Wesfarmers, initially in IT, working his way through to corporate finance, studying IT and finance degrees along the way. Read More…

6 Things You Didn’t Know About Cyber Insurance
8 Aug

Cyber threats are no longer just a problem for large tech companies or online retailers. Every business, regardless of size or industry, is now exposed. Yet many business owners still underestimate both the risks they face and the real value of cyber insurance.

Here are six things you may not know about cyber insurance, and why it might be the most important policy in your risk management toolkit. Read More…

The Growth Paradox: Why Scaling Up Is Harder Than Starting Up
8 Aug

The entrepreneurial journey is often glamorised: the brave startup, the against-all-odds triumph, the overnight success story. But what happens after the initial spark? Read More…

WA Leaders Podcast with Emma Burdett
29 Jul

Originally from New Zealand, Emma Burdett set up and now runs Perth-based brand and marketing company Huddle Up Creative. Her boundless energy and enthusiasm shines through in our chat.


Read More…

Does Using Offshore Teams or Virtual Assistants Affect Your Business Insurance?
21 Jul

As businesses continue to adapt and scale, offshoring and virtual assistants (VAs) have become increasingly common. They offer flexibility, cost savings, and access to a global talent pool. However, as with any business decision, it is important to consider how these arrangements may impact your insurance. Read More…